NEW! DEWATA COFFEE EXPERIENCE CENTER
Coffee and its remarkable legacy in Indonesia take center stage here. Defining
the
coffee journey from seed to cup, The Coffee Experience Center allows customers
to
discover and learn about Indonesia’s coffee history in a unique environment.
STOREFRONT FAÇADE
The store’s façade is created with locally created red bricks in the shape of
half
circles to create the illusion of the many waves found on Bali’s famous beaches.
The
exterior appears to move to passersby on Sunset Boulevard as they drive past the
storefront, and combines modern building techniques with traditional Balinese
architecture for an east-meets-west design. The design is carried into the
interior
of the store at the core bar where baristas handcraft favorite Starbucks
beverages.
COFFEE FARM
Upon entering the space, customers are invited into a micro-plot of Arabica
coffee
trees. This 1,000 sq. ft. plot will be a working, coffee producing farm
cherrying
during harvest season in the region, typically in the early springtime, and
mirrors
the size of 90% of all coffee farms in Indonesia.
FUN FACT:
90% of coffee from Indonesia is grown on small backyard farms (one hectare/2.47
acres or less 7 Zoetrope Spins As the zoetrope spins, visitors can peek inside
and
see the growth process of coffee tree. Interactive and participatory, the
Zoetrope
installation uses natural/synthetic rattan, and up-cycling material. It also
features traditional Balinese carving (panel) to cover the Zoetrope.
ZOETROPE
Peek inside the zoetrope, animation devices that spin to give the illusion of
motion
images, to watch images of coffee seedlings mature into lush, cherrying trees.
These
interactive devices are made from natural and synthetic palm stems, or rattan,
and
up-cycled materials, covered in a traditional Balinese carving.
WOOD CARVING WALL
As customers enter the café, their eyes are immediately drawn to the 30-foot tall
hand-carved wooden mural from Jepara, reaching from the first floor to the roof
over
the second story.The engraving features a depiction of the history of coffee in
Indonesia, including images of the well-known coffee growing regions of Java,
Sulawesi, Bali, West Papua, Brastagi and North Sumatra, home to Starbucks
Indonesia
Farmer Support Center.
HAND-PAINTED ARTWORK IN THE FORM OF GAPURA
To the left of the entrance, customers are invited to Starbucks core bar
featuring a
living wall filled with flora from the region. The botanicals are arranged in
the
form of Bali’s signature gapura, split gates, a symbol to welcome guests into
our
stores. This living wall is set back behind the bar where Starbucks partners
will
enter the café to connect with customers and handcraft their favorite Starbucks
beverages.
CONCRETE POTS
Around the store, customers will be enchanted by the surrounding flora, bringing
the
lush Indonesian environment inside. Trees throughout the space are planted in
beautiful clay pots inspired by a traditional Sumatran pattern and the Starbucks
Siren. Motifs of Indonesia’s mountainous terrain and coffee beans remind
customers
of the unique surroundings found only in Indonesia.
NURSERY
On the second floor, customers are invited into the first coffee seedling nursery
to
be located inside of a Starbucks store. Our partners work with local farmers to
take
special care of these seedlings and invite customers to help tend to the
delicate
plants. Inside this greenhouse, customers can touch the first stages of the
seed-to-cup journey that brings us our favorite coffee flavors around the world.
MEDIA ROOM
The experience continues throughout the expansive space where customers can find
two
interactive media installations to further immerse themselves in the coffee
journey.
On the first floor, a first-of-its-kind digital wall can be accessed through
pressing and twisting various portions of the wall to participate in the
planting,
processing, roasting, shipping and brewing processed. Above them, customers can
hear
the stories of Starbucks Farmer Support Center in Indonesia. Two synchronized
videos
guide visitors through the FSC on walls fashioned from the traditional rattan
weavings which inspired the Dewata Bali logo.